Website Content Mini-Audit

One magnifying glass in front of a computer screen symbolizing investigating whether a website does the 7 things it needs to do for a visitor as soon as they arrive

What is a Website Content Mini Audit?

One of the most crucial parts of your website is the homepage and what it invites and encourages the visitor to think and do as soon as they arrive. The mini-audit

Applies a 7-point research-driven first-contact success checklist to see how your website measures up.

Provides specific recommendations on opportunities to improve the visitor’s first contact experience of your website.

Delivers all findings and recommendations in a written report.

Why do I need this?

There is a great deal of data and research out that shows what visitors to websites respond to and what they don’t respond to. I take a look at 7 of the most crucial ones that your website needs to have in order for you to have your best chance of turning the visitor into a fan and then a customer.

If you want to make sure your website is doing all it can for you, the mini-audit is meant to focus on the key elements that your visitor will be looking at in the first few seconds they arrive at your site. If all of the elements on the 7 point checklist are satisfied, then the visitor is more likely to trust your business and hear what you have to say to them.

I want to help your website succeed with its mission, and by knowing what needs to be there, you’ll be one step closer to making that happen. I will be glad to explain the findings, and offer guidance and suggestions for next steps beyond the written report you will receive.

How does the mini-audit differ from the full audit?

The Mini-Audit focuses on the most important content your visitor will absorb from the home page in the first few moments they arrive on your site. More than simple general impressions, the mini-audit follows a specific and research-driven criteria of assessment meant to target those areas of your website that matter most in those first few moments.

The full audit includes the “7 immediates” along with 14 other specific items such as SEO optimization, research on competitor’s websites, and an evaluation of 4 of your subpages, among many other things.

What is the process of conducting a mini-site audit?

Step 1 – Contact me and tell me you would like a MINI-Audit

I will ask you for the website address that you would like me to audit, and I will take a look and make sure that I can offer useful and helpful things to say. If so, then I will send you an invoice, and once that is paid I will begin work.

Step 2 – I need to get some information from you to produce an “audit brief.”

I need to have a basic understanding of what your organization does, and I will likely need to get some specific information from you. We can communicate by e-mail, voice, or zoom – I am comfortable with whatever works best for you. I will produce an “audit brief” which is a written document that identifies your goals and interests with the website, and will specify what I’m looking for.

Step 3 – Review and approve the content audit brief

I will send the “audit brief” document to you and make sure we are in agreement over everything listed there.

Step 4 – Conduct the audit and create the report

I will examine your website using the 7 criteria, and produce the written report indicating my findings and specific recommendations.

Step 5 – Deliver the report and discuss the findings

I will e-mail the final report as a pdf file to you. I will be happy to discuss the findings and recommendations with you. My goal is to help your website be as strong as it can be in those first few moments the visitor sees it.

Let’s get started on my MINI-Audit Please

Explore My Other Services

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Consulting

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David Chadd Copywriting