Copywriting Consulting Services

Two people standing across from a table talking to one another while standing. Visual representation of ideas swirling in the background indicating a copywriter helping someone with their business.

I offer two main types of consultation:

1. Core Messaging Consultation

This process clarifies the main message your business or organization communicates to customers, and creates a core messaging document that all members can refer to for messaging clarity.

2. DIY Guidance Consultation

For those who are working on content on their own, I will guide you through anything you need help with, such as content strategy, or how to structure any of your writing, or just some constructive feedback.

What is a Core Messaging Copywriting Consultation?

Sometimes businesses have a difficult time articulating the main messaging they need to communicate their value to prospects. I will craft a core messaging document that can be used by every member of your organization to clearly communicate this value to customers.

A core messaging consultation will create the following brand assets:

Basic Statement of Value
Taglines
Customer Pain Points
Benefits

A speech bubble with rays of light coming from behind it, representing a clear message that others want to hear

What is the process for creating a core messaging document?

Step 1 – Let me know what you need

Contact me and tell me you are interested in a core messaging consultation
Share your website, or any information that will help me to start thinking about your core messaging.

Step 2 – Schedule a consultation

Step 3 – Have a 90 minute session where we discuss your core messaging.

Step 4 – I will create your core messaging document, and a follow-up e-mail identifying what was discussed in our 90 minute session.

At some point during the process, I may want to visit with some of your team members or even your customers to get a better sense of the value your business offers. This will help me to more accurately craft the core messaging documents.

What is a DIY Copywriting Consultation?

A copywriting consultant standing next to a seated businessperson who is working on their business, representing a consulting session with someone who does their own copywriting.

If you have already produced content or are in the process of writing for your organization, and you would like a little guidance and feedback, I will be happy to help by offering suggestions, making edits, or anything else you might need to help you get where you’re going.

Perhaps you are struggling with how to get started and what you should do first. Maybe you have some content but don’t know what to do next.

Or you might have some specific content that you have been working to develop but just can’t quite get it there.

This Consultation is designed to help with any of the following:

I’ll coach you on how to craft SEO magnets, lead magnets, case studies, e-mail marketing, etc.

I’ll evaluate what you have already written and offer suggestions for improvement

I’ll proofread and edit any existing content

I’ll help you develop content strategies designed to attract the right people, nurture the leads, and get conversions.

If you don’t see what you’d like to discuss on this list, feel free to ask me about it and I’ll be happy to help.

Let’s discuss a consultation, please

Explore My Other Services

Website Content Audits

Examine the written elements of your website to look for opportunities to improve.

SEO Services

Take a look at the different ways I can optimize your chances for better search results.

Custom Case Studies

I will write Custom Case Studies to show how great your business really is

E-Mail Marketing

I will write individual e-mails or complete campaigns for your e-mail marketing strategies.

Consulting

We will create a core messaging document, or I will guide you on any of your writing projects.

Lead Generation

I will write all of the components for a lead generation campaign from ad to magnet to welcome e-mails sequences

David Chadd Copywriting