Category: Search Engine Optimization
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Lead Magnets vs SEO Magnets: Which are Best?
What these two types of magnets have in common is that they are both something that a potential customer would value, and so they should be highly desirable. An SEO magnet is a large, well organized, written document that contains a lot of valuable content that resides on an organization’s website. The writing is created… Read more
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Beyond Definitions: Copernicus and “What is SEO?”
The Concept of “SEO” The literal response to the question “What is SEO” is that is stands for “search engine optimization.” But this isn’t particularly helpful, because what you need is a conceptual understanding of the purpose of SEO, and why SEO is not just important, but vital for the success of your website. At… Read more