One of the main tasks of an organization is to communicate its value to people who might care. And with money on the table based on what you say, there is a particular urgency to get the message right. Fortunately, there are some tried and true approaches that have great chances of working well, but when you’re staring at… Read more: Copywriting, Reality, and Core Messaging: The Secrets of Successful Value Propositions

What these two types of magnets have in common is that they are both something that a potential customer would value, and so they should be highly desirable. An SEO magnet is a large, well organized, written document that contains a lot of valuable content that resides on an organization’s website. The writing is created in such a way… Read more: Lead Magnets vs SEO Magnets: Which are Best?

Case Studies as a Proof Element of Value Case studies are some of my favorite things to write because at their core they showcase how we help each other. I know this is an oversimplification, and there is a business element to it that makes the process much more complicated, but I don’t want to let that ruin my… Read more: The Power of the Story: The Remarkable Role Case Studies Play in Your Business

The Concept of “SEO” The literal response to the question “What is SEO” is that is stands for “search engine optimization.” But this isn’t particularly helpful, because what you need is a conceptual understanding of the purpose of SEO, and why SEO is not just important, but vital for the success of your website. At your organization you are… Read more: Beyond Definitions: Copernicus and “What is SEO?”