David Chadd Copywriting

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E-Mail Marketing Services

A series of envelopes representing e-mail floating in the air, all connected by various threads, indicating the importance of a strategy behind e-mail marketing.

What is E-Mail Marketing?

Broadly, e-mail marketing is leveraging the virtues of e-mail to communicate any commercial message to your customers or prospects in their digital inbox.

More specifically, E-mail marketing is using your lead-generation created e-mail list to communicate offers, nurture the relationship with the customer/lead, and many other business purposes. E-mail marketing boasts a $36 return for every $1 spent, which is better than SEO marketing and social media marketing.

The E-Mail Campaign and the Time-Sensitive Offer

If you are selling a product or service that can reasonably have a time sensitive offer attached to it, then an e-mail campaign that lasts for several days, or even weeks may be a great way to drive awareness and sales. You can get creative with how you use e-mail, but here are a few ideas:

You are marketing an event (such as live training, a speaking event or conference) that is scheduled to take place on a specific day and time.

You want to focus on selling a particular product or service within a certain time-frame.

Practically any product or service can be made to fit an e-mail campaign with the right framing and set-up.

Advantages to the Time Sensitive E-mail Campaign:

E-mail is a relatively inexpensive way to reach your audience, so you risk very little when you send e-mail.

E-mail marketing is highly testable – you can see what is working and what isn’t.

E-marketing let’s you leverage a potential buyer’s curiosity about what you’re offering.

Since the person on the list had to agree to be on the list, they have indicated that they want to hear from you.

An e-mail can be very personal because it feels like a 1 to 1 communication between you and the person you e-mail.

When you can give a potential buyer a deadline by which they have to act, it can be a very powerful motivating force that will put your offer at the top of their mind.

A Basic E-Mail Campaign Structure Would Look Like This:

E-Mail 1-2 – Arouse curiosity and tease the offer.

E-Mail 3-4 – Become more direct about the offer and the benefits.

E-mail 5-6 – Create a sense of urgency because the offer is going to expire.

Urgent Clicker E-Mail – The offer is about to expire, here are reasons why you need to act now.

FAQ E-Mail – Anticipate objections to the offer and answer those constructively and meaningfully.

Welcome E-Mail – Once the prospect acts on the offer, welcome them and help them understand how to succeed with it.

Nurturing Sequence – Continue to connect with the customer to offer further support and ideas for their success.

E-Mail Services

E-Mail Marketing Services

$100-$250 per e-mail

I will write single e-mails or an organized campaign of e-mails designed to send leads to a sales page.
Let’s Discuss an E-Mail Marketing Campaign

Explore My Other Services

Website Content Audits
Examine the written elements of your website to look for opportunities to improve.
SEO Services
Take a look at the different ways I can optimize your chances for better search results.
Custom Case Studies
I will write Custom Case Studies to show how great your business really is
E-Mail Marketing
I will write individual e-mails or complete campaigns for your e-mail marketing strategies.
Consulting
We will create a core messaging document, or I will guide you on any of your writing projects.
Lead Generation
I will write all of the components for a lead generation campaign from ad to magnet to welcome e-mails sequences

David Chadd Copywriting

Claremont, California

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All Written Content Copyright David Chadd 2023